Why are recognition programs falling short?

Those gaps translate directly into business outcomes, according to the report. Leaders (36%) are more likely than followers (18%) and laggards (8%) to report that recognition drives increased revenue or profit margins, as well as stronger collaboration, productivity, and customer experience.

“Nothing is more important than appreciation in shaping organisational culture and delivering on strategy,” said Amy Edmondson, the Novartis Professor of Leadership and Management at Harvard Business School.

“As humans, we need to know we matter. Finding ways to build frequent, concrete appreciation and recognition for things done well is vital. It reenergises and reconnects people with the importance of what they’re doing.”

Achievers CEO Scott Landers said the findings point to a fixable problem.

“When recognition is frequent, championed from the top and tied to the priorities that matter most, businesses are better positioned to flourish,” he said.