Frontline employees left out amid poor engagement, report finds

One way to connect frontline staff to the rest of the organisation is by giving them access to the same information, such as key company documents and real-time updates.

“Bring frontline team members and cross-functional colleagues together by providing a shared employee experience platform that enables them to connect and communicate across the company,” the report added.

Providing career growth paths

Meanwhile, providing clear and visible paths for growth is also crucial, according to Pridor, as this was cited by frontline staff as the top factor that would make them feel valued at work.

But providing career growth does not automatically mean an office job, the report noted, as 37% of frontline employees said they wouldn’t want a desk job if offered one.

“This is good news, considering how valuable and essential these roles are,” the report read. “But in order to keep this experience and expertise in the field, businesses need to make sure frontline workers have room to grow in the way they want.”