Expertise economy sees massive growth in 2024, report finds

Marina Farthouat, VP of People at Oyster, said the findings show the emergence of the “Expertise Economy.”

“Knowledge workers are increasingly defining their careers through expertise and meaningful projects rather than company loyalty, while organisations are building fluid, specialised teams that can adapt quickly to changing market demands,” she said in a statement.

According to the report, this strategy allows employers to fill their short-term talent needs quickly while also mitigating tighter talent budgets.

John Arms, fractional work expert and co-founder of Voyageur University, said in the report that “fractional” approaches are becoming the “go-to growth model for modern businesses” and professionals.

“Companies are realising they don’t need to ‘own’ talent to benefit from it. And top professionals aren’t waiting around for titles — they’re building purpose-driven, flexible careers on their own terms,” Arms said.