Ex-worker sues General Motors, alleges he was fired over his age

Then came a 2023 marketing shake-up. According to the complaint, GM built a parallel marketing structure staffed with younger employees and steadily moved the worker’s core duties – overseeing GM’s outside creative advertising agencies – into it. Two younger peers doing similar work kept their duties, the filing says.

When two management roles opened, the worker alleges he was denied the chance to apply. He later heard from his manager, the complaint says, that a senior HR business partner had called it “disingenuous” to let him interview, despite his experience and qualifications.

The age theme allegedly surfaced again in early 2025, when a newly installed director told him, according to the filing: “We need new thinking and not techniques employed by the old regime.”

In mid-2025, the worker says, he received his first and only less-than-satisfactory review, from a younger manager who had taken over his reporting line. Three younger colleagues under that manager received positive reviews, the complaint states.

On October 9, 2025, he filed a formal internal complaint alleging age discrimination and retaliation. At that point, the filing says, he was the second-oldest person in a 51-person organization where 92% of his colleagues were under 50 and every manager was in their 30s or 40s.