AI broadens work rather than reducing it, study finds

Meanwhile, 49% of Jabra’s respondents reported spending more time on administrative and coordination tasks. Routine execution grew the slowest, though 40% still reported an increase. 

“Rather than reducing work, AI is broadening it. The time it creates isn’t being banked as spare capacity. It’s being reinvested into more decisions, more responsibilities, more collaboration and more opportunities to contribute,” the report read.

More collaboration, stronger connection

The study also found that the workday has become more collaborative. According to the report, 42% of workers said they collaborate with colleagues more than they did a year ago, against 13% who said they collaborate less.

The report linked this to frequent AI use. It said 64% of frequent AI users work more with their colleagues than they did a year ago, compared with 25% of employees who use AI less often.

Separately, 39% of respondents said AI has strengthened their sense of connection with colleagues, while 14% said it has weakened it. Feelings of loneliness and disconnection, both reported by around six per cent, were among the least frequently reported emotions in the study.