Organisations fall short in developing change communication strategies

Supporting workplace communicators

Addressing the problem requires providing further support to internal communications and HR teams, according to Ziebell.

The report noted that 69% of organisations have fewer than six people in a comms role, whether they support 500 employees or 50,000.

This limited capacity pushes these teams towards “transactional work,” such as publishing, distributing, and responding, because their workload does not give them room for strategic planning.

Budget is also an issue, with just one in five teams receiving less than $20,000 and one in three teams not having a dedicated budget.

These issues limit investment in tools, training, and management, according to the report.