Perkbox Review | HRD America

Approach to cost-of-living concerns

Perkbox has taken the approach of dealing with cost-of-living crisis through perks and discounts to help stretch employees’ salary. This is an effective strategy, as it addresses a major pain point of employees everywhere.

In a survey done in Australia, three out of four employees felt that their income has not caught up with rising costs. By offering freebies and discounts on food, clothing, and groceries, Perkbox helps employees make the most of their budget.

On their success stories page, each case study describes how their clients use Perkbox and how these translate into savings. Case in point: healthcare company Medichecks shows a 99 percent activation rate and £14,000 (around $18,000) in savings.

Year established: 2015
Size (number of employees): between 51 and 200 (LinkedIn)
Global locations: UK and Australia 
Businesses served: 4,000+
Key people: Doug Butler (CEO), Ankur Sharma (chief product and technology officer), Natalie Jutla (head of financial wellbeing and workplace strategy), Louis Kwakye (Group CRO)

Perkbox started out under a different name: Huddlebuy, a group discount platform for small businesses, co-founded by Saurav Chopra and Chieu Cao. After trying different approaches and learning from early challenges, the founders shifted their focus to employee engagement. Perkbox was officially launched in 2015.