Video platform Vimeo names new chief people officer

“I’m excited to maintain and protect the culture and values that have long served the company. As Vimeo continues to grow, we’ll continue to meet employees where they are and ensure they feel heard, valued, and empowered to thrive.”

Frawley brings with her more than 20 years of human resources experience. Prior to Vimeo, she was the CPO at YipitData from April 2024 to May 2025.

She was also the CPO at Vivvix from February 2023 to April 2024, according to her LinkedIn profile. She also has a range of HR leadership roles, including at Datto, Inc., and FactSet.

Philip Moyer, CEO at Vimeo, said they are thrilled to welcome Frawley as the company’s CPO.

“Rose brings an amazing track record of building great talent, teams and culture. Her leadership will be essential to our mission to make Vimeo the most trusted private video platform in the world and the best place for video talent to work,” Moyer said in a statement.