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‘The Co-Worker’: IKEA hiring virtual staff for upcoming Roblox game

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IKEA is hiring 10 people to work as virtual employees in its upcoming game, “The Co-Worker,” opening on June 24 on Roblox.

In a media release, the furniture giant said the game will introduce users to its approach to careers, where “non-linear career journeys are the norm and lateral moves across departments are commonplace.”

“Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world,” said Darren Taylor, country people and culture manager, IKEA UK and Ireland, in a statement.

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