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Natural Insight Review

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  • Task and project management: The app allows managers to assign tasks to employees and track their progress in real-time. It helps ensure that all necessary tasks are completed promptly and efficiently, facilitating better project management and reducing the risk of missed deadlines. 

  • Time and attendance tracking: Employees can use the app to clock in and out, record break times, and log their working hours. This feature enables accurate time and attendance tracking, making it easier for payroll processing and ensuring compliance with labor regulations. 

  • Mobile audits and surveys: With the WorkTrak app, businesses can conduct audits, inspections, and surveys directly from mobile devices. This capability is handy for retail, merchandising, and field service industries to monitor compliance, gather data, and assess performance in real-world locations. 

  • Photo and document uploads: The app allows users to attach photos and documents to tasks or reports, enabling field workers to provide visual evidence or additional context related to their assignments. 

  • Communication and notifications: The app facilitates seamless communication between managers and employees through in-app messaging and notifications. This feature helps improve collaboration and keeps everyone informed about critical updates and changes. 

  • Location-based services: WorkTrak utilizes GPS technology to track the location of employees in the field. This feature ensures that workers are at the designated work sites and enables businesses to optimize scheduling and allocate resources efficiently. 

  • Offline capabilities: The app offers offline functionality, allowing employees to access and complete their tasks even in areas with limited or no internet connectivity. Once a connection is restored, the data is synchronized with the cloud-based platform. 

  • Reporting and analytics: Users can generate reports and analytics directly from the app, providing valuable insights into workforce performance, task completion rates, and other metrics. 

The WorkTrak app extends the capabilities of the leading platform to mobile devices, enhancing workforce management, facilitating efficient data collection, and enabling real-time decision-making. It is a valuable tool for businesses seeking to improve operational agility, enhance productivity, and maintain visibility into their distributed workforce. 

The app is available from the Google Play Store for Android users and the Apple Store for iOS device users.  

While this is a robust HR analytics software, Natural Insight has its share of competitors. If you are still unconvinced that this is the right people analytics software to use in your organization, you may check its direct competitors: 

  • PeoplesHR 
  • UKG Dimensions 
  • Employment Hero 
  • PageUp 
  • 360 Feedback 
  • Natural HR 
  • Winningtemp 
  • ChartHop 
  • CEIPAL Workforce 

Founding Year: 2009 
International headquarters: 406 SE 5th St, Suite 12, Bentonville, AR 72712 
Number of employees: no precise data is available 
Key People: Stan Zylowski (Founder & Chairman of the Board), Kirk Ziehm (CEO), Adam Carson (CFO), Eric Wilson (CCO), Scot Delancey (CPO), Madhu Kota (CTO), Monica Haught (VP, People & Policy)  

Founded in 2009, Natural Insight has been able to help stores and merchandisers gather millions and millions of pertinent in-store data, involving more than 51 million assignments for 180,000 stores of client brands worldwide.  



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