Majority of Fortune 500 firms fall short in hyper-personalising job sites – report

Improving candidate experience

One way to do this is by investing in conversational AI and automation that can handle candidate questions, recommend relevant jobs, and support applicants in their application and interview scheduling process, according to Phenom.

It is also important that organisations build a skills-forward site, where job descriptions showcase skills and competencies needed, and candidates can navigate opportunities based on transferable skills.

“In today’s economy, AI-powered recruitment isn’t just an advantage — it’s survival,” Harrington said.

“Organisations can automate up to 90% of hiring workflows while improving candidate experience. Those who resist this evolution won’t just fall behind; they’ll become irrelevant in a market where efficiency and speed directly determine viability.”