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How to utilize social media in recruiting – and get it right: 5 strategy tips from an expert

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With nearly everything being done online these days, it makes sense that more and more recruiters are turning to popular social media sites like Twitter and TikTok to recruit top talent. Especially when it comes to hiring younger talent, a solid social media presence can help your brand stand out among job-seekers.

But like any other recruiting tool, social media recruiting won’t be as effective without a solid strategy and knowledge of how to make it work for your business needs. Here’s how to ensure your efforts are focused on the right platforms for a solid social media recruitment strategy.

Choose a platform that aligns with your needs

Social media platforms are not one-size-fits-all – and that applies when using them for recruiting, too.

Although you could recruit across all platforms, the lack of a focused strategy and targeted audience may render your efforts ineffective. Instead of spreading efforts thin across all platforms – and getting little return – focus on the platforms that will yield the most reward.

“Ultimately, the best social media platform for recruiting will depend on your specific recruitment goals and target audience, so it’s important to consider which platform aligns best with your company’s needs and the positions that need to be filled based on certain credentials,” says Alexandra Anema, social media director at Bayard Advertising.

Anema lays out some common social media platforms and how to effectively use them for recruiting:

However, that doesn’t mean that you should limit your strategy to only one platform. “Companies should diversify across platforms and not put all of their eggs into one basket,” advises Anema.

When choosing a platform, it’s also important to consider potential drawbacks to each platform. For example, platforms like TikTok require consistent posting. “You have to post regularly and often, and not every company has the time; doing it effectively is an investment,” says Anema.

Create a strategy – and stick to it

Once you’ve decided on which platforms to focus on, it’s important to pull all your thoughts and efforts together into an organized strategy.

An effective social media recruitment strategy should include the following elements, says Anema:

Additionally, it’s important to balance social media recruitment efforts with other channels, such as job boards and employee referrals, to reach a diverse pool of candidates.

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