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Driving engagement through wellbeing, apprenticeships



From that training was born the idea of Wellbeing Wednesday, which is basically a newsletter available in print or by email, or via the “Morgan Hub.” The content follows national campaigns such as Dry January, Men’s Health Week, and Stopober.

There is also content based around general wellbeing, covering topics such as “Empty Nest Syndrome,” menopause, seasonal affective disorder and stress/anxiety.

“The consistency of pumping out regular, branded, and tangible things to send out every week has really made an impact. And it gets people talking even if they’re not… and it’s creating some engagement,” Baldwin said.


Furthermore, the company incorporates physical activity into the program. For example, when exploring the effects of different types of sugar, Morgan Motor Company invited a sugar coach to speak about the harmful effects of sugar in one’s diet.

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